Zapier - Automation Platform
What is Zapier?
Zapier is a leading no-code workflow automation platform that connects over 6,000 business apps. It allows you to create automations without coding through a trigger–action system based on “if this, then that” logic.
Advantages of Zapier in Business Automation
Why is Zapier the leader in workflow automation? The main advantages based on the experience of millions of users.
Drawbacks of Zapier – An Honest Assessment
When might Zapier not be the ideal solution? Here are the platform’s limitations and ways to address them.
What is Zapier Used For?
The main use cases of Zapier in 2025 with automation examples from top companies and our own projects.
Marketing Automation and Lead Nurturing
Automating marketing campaigns, lead scoring, nurturing, and social media posting
Auto-adding leads from Facebook Ads to CRM, welcome email sequences, scheduled social media posts
Data Synchronization Across Systems
Two-way data sync, backup automation, data cleaning
Sync CRM contacts with Google Sheets, backup Airtable to Dropbox, update inventory across platforms
Business Process Automation
Workflow approvals, project management automation, document processing
Auto-create tasks from forms, notification workflows, invoice processing automation
CRM and Customer Support Integrations
Lead management, customer support automation, sales pipeline optimization
Auto-create support tickets, lead scoring automation, customer onboarding sequences
FAQ: Zapier – Frequently Asked Questions
Comprehensive answers to questions about the Zapier automation platform.