Setting up DropUI in WordPress instead of editing site code
Site administrators configure DropUI in the WordPress dashboard without manually adding code to the site. The plugin we develop gives them a familiar way to connect the marketing service.
Contact us
- Client
- DropUI.com
- Industry
- E-commerce
- SaaS
- Client relationship
- Since 2024 · engagement ongoing
- Software Logic team
- 4 developers
- 1 project manager
- 1 DevOps engineer
Team across our work with DropUI.
Project context
One part of our work on DropUI, developed since 2024, is connecting WordPress sites. Administrators manage them through plugins, so installing a marketing service should fit that workflow.
We develop an extension that puts connection settings in the WordPress dashboard. It belongs to the same product as the campaign builder and store integrations: administrators connect the site in a familiar place, while marketers use shared DropUI tools.
The challenge
Setup should be clear to administrators and require no manual code embedding. Connection settings for the site and DropUI account also need to be separate from day-to-day campaign work.
Scope of work and solution
We develop a standard WordPress plugin with connection settings in the admin dashboard. Once the site is connected, users create and manage campaigns in DropUI while retaining access to integration settings in WordPress.
Results for the client
Administrators can activate the service without changing site code. The same plugin serves additional sites, while DropUI maintains shared marketing tools for users across platforms.