DropUI lets marketers launch campaigns independently

Project context

We have developed DropUI since 2024 as a platform where marketers create campaigns without asking a developer to implement every change. Behind the interface are a builder, display rules, segmentation, integrations and code running on store websites.

Four developers, a project manager and a DevOps engineer work on the product. The scope brings together the main SaaS application, embedded scripts, web push and extensions for e-commerce platforms. We also develop AI features that analyse a store and suggest campaigns.

The challenge

Self-service campaign setup means making many settings understandable to marketers. Display rules, personalisation, store data and measurement all need to work together behind the interface.

Campaigns run on customers’ websites, so development also involves embedded scripts. Each new dashboard feature needs to translate into campaign behaviour and work with integrations and other communication channels.

Scope of work and solution

We develop the campaign builder, audience segmentation and personalisation rules. Users define content and display behaviour themselves, while A/B tests and analytics let them compare variants.

We connect the platform to e-commerce, CRM and communication tools. Our work also covers embedded site scripts, a proprietary web push implementation, marketplace apps and a WordPress plugin.

We add AI features that analyse a store’s website and suggest campaigns. We also handle infrastructure and how the main application works with scripts and integrations.

Results for the client

Marketers change campaign content, audiences and display conditions without asking a developer to implement each change. They can run A/B variants and compare results. Development work focuses on product capabilities that become available to more stores.