SaaS product: on-site marketing platform and conversion growth
We develop DropUI.com end-to-end: product, architecture, infrastructure and integrations. It is an on-site marketing platform focused on conversion growth through popups, info bars, embedded elements, forms, surveys and engagement mechanics.
We structured the whole solution so operations, integrations and reporting behave like one system instead of a set of disconnected tools.
Challenge
A system that could no longer keep up with growth
The business outgrew its current processes and architecture. The solution had to scale without constant manual intervention.
Building a flexible on-site campaign builder without coding requirements
Handling advanced display rules for different e-commerce scenarios
Keeping high product delivery speed with stable runtime behavior
Solution
Architecture and delivery built for real operational pressure
We designed the solution so every critical stage could be isolated, automated and iterated without blocking the whole system.
Full product development with no-code editor, segmentation and performance analytics
Display rules and campaign personalization based on user behavior
Support for any store platform or website without writing code
A/B testing and campaign optimization based on impressions, clicks and CTR
Effect (3 months after go-live vs previous 3 months): approx. 33% shorter time-to-value and approx. 21% higher automation activation
Business outcome: 40% conversion increase, campaign automation for hundreds of online stores
Delivery process
From diagnosis to stable rollout
This case study shows a staged delivery model with clear ownership and a predictable cadence.
Discovery and process mapping
We mapped risks, dependencies and the bottlenecks that limited scale.
Architecture and system core
We structured the data model, integrations and critical operational flows.
User-facing layers
We aligned the interface and workflows with the real users of the system.
Stabilization and growth
Automation, monitoring and iterative improvement without disrupting operations.
Technologies
Stack selected for the scale of the problem
The stack was driven by operational, integration and product delivery constraints.
If the project needs to move
without chaos, start with a conversation
In a short call, we identify what blocks the project, where the biggest risk sits and what first move will create real progress.
