About the project
DropUI enables teams to create and automate campaigns across the entire ecommerce customer journey. It supports every stage from the first visit and product discovery through purchase to repeat orders and renewed engagement.
The platform combines a campaign builder, audience segmentation, personalization, onsite messaging and web push notifications. Ecommerce and CRM integrations together with analytics help teams respond to customer behavior at the right moment. After rollout, the time to first value was approximately 33% shorter and automation activation was approximately 21% higher.
The product had to remove work from marketers without compromising client-site stability. Campaigns needed to launch quickly, use targeting rules and integrate with e-commerce tools in the background.
Scope of work
We evolved the solution as a multi-layer product: a SaaS backend for campaigns and data, a separate React/Vite builder, an integration layer, and SDK/web-push delivery for deployment on client sites and stores.
End-to-end product development with a campaign builder, segmentation, analytics, and embedded campaign delivery on client websites and stores
Integrations with e-commerce platforms, CRM, email marketing, and automation tools, plus an in-house web-push SDK
AI features for domain analysis, campaign suggestions, and faster marketer workflows
Targeting rules, personalization and A/B testing for campaigns from the first visit through renewed engagement
Effect (3 months after go-live vs previous 3 months): approx. 33% shorter time-to-value and approx. 21% higher automation activation
Results
- Faster time to value: the time from implementation to first value decreased by approximately 33%.
- Higher product activation: automation adoption increased by approximately 21% over a comparable period.
- Consistent communication: onsite and web push campaigns support customers from their first visit through renewed engagement.
- A foundation for growth: a shared product, integration and AI architecture supports new use cases without adding friction for users.
Software Logic supports the development of DropUI from both a technology and product perspective. The team understands our business needs, translates them into practical features and takes ownership of the entire delivery process. This allows us to develop the platform faster, launch new integrations and provide marketers with solutions that are easy to use and genuinely support sales.
